Editor’s Update – 4/28/2011 – Google recently announced that they are no longer supporting this feature in Google Places Google has recently added a new sponsored link feature to Google Maps listings that is meant to increase the effectiveness of your listing on Google Maps. The new feature is called a ‘Sponsored Tag’. For a [...]
BP is demonstrating how to effectively utilize search engine marketing by buying Google’s top keyword search for the term ” Oil Spill”. When you search this term in Google you will see BP as the top and only search option in Google. The link takes you to a news page on the BP website where [...]
When advertising with search engines like Google Adwords, there are many strategies to successfully converting prospects à customers. When it comes to online advertising goals, there are two main strategies that are used: Branding or Direct Response. Branding: Branding is when your advertisement and subsequent landing page is used to direct users into an “awareness” [...]
