How To Embed * Files on Your Website or Blog

Ever wonder why noone has invented a way to have a pdf or a word doc easily embeded in the body of a web page or blog?If you answered yes then Google has made your compatibility dreams have come true with an old, but relitively unknown service called “Google Docs Viewer”. Google Docs Viewer allows [...]

January 25th, 2012 by Christopher Vassallo | No Comments »

Thinking Like A Search Engine

With all the marketing and tactics that are used in search engine optimization, it is sometimes helpful to pause and think like a search engine. What is the goal of a search engine? To put it simply, they are trying to provide you with the information you are looking for based on your search. Search [...]

December 15th, 2010 by CPDScott | No Comments »

Pros + Cons of Google Voice

Last week Google announced that they have opened access to Google Voice for everyone in the U.S. (previously available by invite only). According to Google, “Google Voice isn’t ready for businesses and schools quite yet, but we’re exploring additional functionality for organizations.” We will stay tuned for future updates and functionality, but this is a [...]

July 5th, 2010 by CPDScott | No Comments »

Web War III.0 – The fall of Facebook

Imagine you are trying to find information on effectively marketing your business online. As of today, most of your searches lead you to company websites and blogs that are vague, incomplete and ultimately try to make you buy something. Now imagine that when you were a member of GoogleMe and searched…

July 1st, 2010 by Christopher Vassallo | No Comments »

Improve Google Places Listing With Sponsored Tag

Editor’s Update – 4/28/2011 – Google recently announced that they are no longer supporting this feature in Google Places Google has recently added a new sponsored link feature to Google Maps listings that is meant to increase the effectiveness of your listing on Google Maps. The new feature is called a ‘Sponsored Tag’. For a [...]

June 17th, 2010 by CPDScott | No Comments »

Setting Up And Verifying Your Google Profile

Create and Verify your Google Profile before the official launch of GoogleMe . You can use it as an OpenID, pull Flickr, Twitter, Buzz, Picasa and more!

May 19th, 2010 by Christopher Vassallo | 5 Comments »

Sponsored Search Tips: Branding vs. Direct Response

When advertising with search engines like Google Adwords, there are many strategies to successfully converting prospects à customers. When it comes to online advertising goals, there are two main strategies that are used: Branding or Direct Response. Branding: Branding is when your advertisement and subsequent landing page is used to direct users into an “awareness” [...]

April 8th, 2010 by CPDScott | 1 Comment »

Favorite Places on Google Maps Just Got Smarter

Crown Point Design was recently recognized by Google as a favorite location on Google Maps. We received a letter from Google that included a 5×7 decal that is meant to be placed in your storefront window. On the decal there is a unique 1×1 inch bar code that can be scanned by a Smartphone by [...]

December 7th, 2009 by CPDScott | 3 Comments »

Google Search Helps Real Estate Industry

Google has recently rolled out new functionality in Google Maps to help find homes for sale. According to a post on the Google Australia Blog, “Some of us have been working on a particularly interesting project that combines Google Maps and search technology – we’ve been trying to work out if your search query in [...]

November 20th, 2009 by CPDScott | 5 Comments »

5 Search Engine Optimization (SEO) Techniques

This tutorial outlines 5 simple On-Page SEO strategies. Anyone that has experience surfing the web should have an understanging of the topics covered.

March 17th, 2009 by CPDScott | 1 Comment »

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