Imagine you are trying to find information on effectively marketing your business online. As of today, most of your searches lead you to company websites and blogs that are vague, incomplete and ultimately try to make you buy something. Now imagine that when you were a member of GoogleMe and searched…
Most people who fire up their computer in the morning first check their email account(s). It is common to quickly hit the delete key on what looks like junk and only stop on those emails that catch your eye. Here are a few tips on how to make your emails stand out and get users [...]
Did you know that the average YouTube user watched over 100 videos during the month of May? comScore released a video matrix today about online user-ship of services like YouTube, Hulu, and more. The stats show that there are 183 millions users in the US that watch internet video. Setting a new record, the average [...]
AZHS9UGAU2AG It is incredibly important to provide valuable information to your customers and prospects. Demonstrate that you are an expert in your industry and teach people how to talk-the-talk and walk-the-walk when it comes to your products and services. Oh yea… and do it for FREE. What are the benefits of providing free information? To [...]
Editor’s Update – 4/28/2011 – Google recently announced that they are no longer supporting this feature in Google Places Google has recently added a new sponsored link feature to Google Maps listings that is meant to increase the effectiveness of your listing on Google Maps. The new feature is called a ‘Sponsored Tag’. For a [...]
BP is demonstrating how to effectively utilize search engine marketing by buying Google’s top keyword search for the term ” Oil Spill”. When you search this term in Google you will see BP as the top and only search option in Google. The link takes you to a news page on the BP website where [...]
Create and Verify your Google Profile before the official launch of GoogleMe . You can use it as an OpenID, pull Flickr, Twitter, Buzz, Picasa and more!
When advertising with search engines like Google Adwords, there are many strategies to successfully converting prospects à customers. When it comes to online advertising goals, there are two main strategies that are used: Branding or Direct Response. Branding: Branding is when your advertisement and subsequent landing page is used to direct users into an “awareness” [...]
Pepsi will not be running ads during the Super Bowl for the first time in 23 years. Instead, the company plans to focus their marketing efforts in online ads. The company spent $15 million in Super Bowl ads last year on Pepsi alone (they also own Gatorade, Frito-Lay, Cheetos, etc.). If a company with a [...]
Many small businesses with a new or small web presence get stuck in the trap that investing in Search Engine Optimization (SEO) will solve their web problems and drive traffic. As a search engine optimizer I can say that is not the case. Small businesses are better off investing in an Internet Marketing strategy that incorporates [...]
