At Crown Point Design, we highly recommend Google Analytics be installed on your website. Google recently announced that they have updated several areas of their free service including user interface enhancements, real-time reporting, flow visualization, multi-channel funnels, and mobile reporting. These enhancements help organizations to further analyze their online performance and return on investments. CPD [...]
In this video, Yelp explains in a nutshell how their service works and how reviews are filtered for a business listing. The overall goal of Yelp’s reviews are to keep out spam and un-trusted comments. Let’s be honest, not all reviews that people post are genuine and reflect the unbiased opinion of a business. This video does [...]
Over the past year, we have seen a lot of San Diego based businesses increase their web traffic through Yelp. Businesses that can gain positive Yelp reviews from active users will see an increase in their business. The question is, are you a Yelper? If not, you should be. One of the great changes that [...]
It is scary to think about the online footprint we leave and the ability that both companies and individuals can access. Purchase behavior, search queries, click behavior, and more. As an internet marketing firm in San Diego, we recommend, install, and analyze web metrics tools like Google Analytics to understand how websites are performing. The [...]
Google Places information can not be trusted. We write a lot about Google on this blog and most of it is great. We love their search and fast changing service offerings. To be fair, we want to point out how poor Google Places is and how frustrating it can be to work with. For those [...]
After a commercial have you ever heard people say something like “well that was a dumb ad” and then the entire room breaks into a discussion about the product? If that is the case then the marketing team did their job. The goal of an advertisement, whether it be television, print, or online, is to [...]
Having a presence in social media websites like Facebook, Twitter, Yelp, and Youtube is critical to your web presence. Linking these together with your own website is an important way to tie together your online marketing efforts. You should think of your website as your central marketing tool. All online and offline campaigns should drive [...]
Are you spending money in sponsored search? Adwords is Google’s product for managing sponsored search campaigns through pay per click advertising (PPC). If so, Adwords campaigns need to be nurtured and have a daily focus in order to achieve top results. When managing a budget in Adwords, it is important to test various campaigns and [...]
When you open your email in the morning you are likely inundated with emails and have to cut the list down by deleting junk, reading things that are important, and saving things that you might be interested in. When it comes to newsletters and other email drip campaigns, you want to be one of the [...]
There are common questions that come up around being successful with Email Marketing and CPD owners Scott Farquharson and Christopher Vassallo address some of those in this discussion. E-mail Marketing is incredibly important in today’s online marketing strategies and the value cannot be overlooked. There are several best practices that should be considered when executing [...]
