A Favorites Icon, also known as a favicon, is an often overlooked branding tool that every website should have. It is displayed differently by each browser, but in most cases  is shown to the left of the URL or opened Tab. It also always appears in the Favorites Folder or Bookmarks, so people can easily find the site they are looking for.

A favicon can only be 16×16 pixels, which is very small. Here are some tips to keep in mind when designing your favicon:

1. Do not use too many colors

2. Do not use too much detail – less is more

3. Do not use more than 1-2 letters – will be too hard to read

4. Keep the background transparent – browsers have different color backgrounds

5. Test your favicon on as many browsers as possible before publishing

Take a look at some of the larger companies on the web and notice the simplicity of their favicon. Here are a few that are recognizable even if you don’t realize it: Craigslist.org, Google.com, ESPN.com, CNN.com, Facebook, and Twitter.

For assistance in designing or installing a favicon on your website, contact CPD by emailing info@crownpointdesigns.com

2 Responses to “Does Your Website Have A Favorites Icon?”

1. search engine optimisation edinburgh Says:
   November 22nd, 2009 at 5:55 pm

   I’ve recently started a blog, the information you provide on this site has helped me tremendously. Thank you for all of your time & work.

2. Jeannetta Dews Says:
   January 21st, 2010 at 7:13 am

   Many thanks for the informative post

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